Undertaking a seo optimization project is great: it helps you get more clients and earnings or profits once your website ranks appropriately for the appropriate keywords. Every Toronto SEO consultant or SEO agency in Toronto will explain the benefits of doing seo optimization. You need to be wary of three things; the changes they do on the site, the timeline, and more importantly, measurements of the results. Without getting the desired results, you will have simply poured money into waste.
Therefore, in addition to asking all the other questions such as the cost, ensure to know how results will be measured. Here are tips on how to measure seo optimization results: Google analytics helps website owners track a variety of metrics once the Toronto SEO consultant or SEO agency in Toronto does his or her job. You can track where traffic is coming from, which sites it is coming from, the current Google Page Ranking for your site, keywords that are attracting traffic and from where, and even take advantage of the metrics to design seo campaigns. Google Analytics is easy and quick to install. You can track the share of search engine traffic out of all traffic. The same thing can be done to referral traffic coming through email, promotional and branding campaign links; and direct navigation that comes through bookmarks, email links and typed in traffic. You can also know how much each of the search engines is contributing to your traffic. This helps you identify if there is a problem with overall search engines or with only one. For instance, website accessibility problems lead to reduction of search traffic across all search engines while penalty or devaluation of your SEO by one engine causes a drop of ranking (or drop in traffic numbers) on that single engine. Your conversion rate can also be very important to track. Conversion simply refers to the amount of traffic that was able to take the desired action after coming from those traffic sources. They may sign up as members or buy a product or service. Improving your conversion rates will mean getting right the keywords in order to drive the right traffic that will eventually make the desired action. Remember, as any Toronto SEO consultant or SEO agency in Toronto will tell you, it is hard to get valuable traffic if you are using the wrong keywords. Look for the new non-paid (organic) traffic and compare that to the previous months' or weeks’ traffic. Other ways including tracking the number of new, high quality links, the quality of content and leads. With leads, check the number of calls and form fills being directed to the sales team as a result of the seo campaigns. There are other tools that can help you measure traffic including Moz, Alexa ranking and several add-ons and extensions for various browsers.
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